Food & Beverage · Fish & Chips
Will's Plaice
Beach Rd, Cromer, Norfolk, NR27 9PA
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Updated: 24 May 2026
Authenticity Score: 92/100
About
Will's Plaice is widely considered one of the best fish and chip shops on the coast. The fish is fresh, the batter is crispy, and the beef dripping chips are a standout. While there can be a wait during peak times, most customers agree it's worth it. Service is generally friendly, though some have noted occasional lapses.
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Performance Scores
Food Taste
94/100
Value for Money
85/100
Pro Tip
Bring cash just in case, and head to the beach to eat your chips at sunset.
Beef Dripping
Cooked to Order
Pros & Cons
✓ What Works Well
- Excellent fish and chips
- Cooked in beef dripping
- Fresh and crispy
✗ Areas to Improve
- Can have long queues
- No card payments (sometimes)
- Occasional service issues
Frequently Asked Questions
- Do they take card payments?
- How long is the wait?
- Is it worth the queue?
User Feedback
Best chippy in the country
Worth the wait for quality
Great tartar sauce
Quick Info
- Category Food & Beverage
- Neighborhood East Runton
- City Cromer
- State Norfolk
- Postcode NR27 9PA
- Country United Kingdom
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